{"id":10,"date":"2021-12-31T00:00:00","date_gmt":"2021-12-31T00:00:00","guid":{"rendered":"https:\/\/playpokpok.com\/bbb\/a-year-in-reflection-b906f8250a1b\/"},"modified":"2023-07-12T11:31:11","modified_gmt":"2023-07-12T15:31:11","slug":"a-year-in-reflection-b906f8250a1b","status":"publish","type":"post","link":"https:\/\/playpokpok.com\/blog\/a-year-in-reflection-b906f8250a1b\/","title":{"rendered":"A year in reflection"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:700\/1*tdI_H8b9udkWNhErI-qIcQ.png\" alt=\"\"\/><\/figure>\n\n\n\n<p id=\"fa39\">When we began, Pok Pok was just a few of us. A tiny team of really passionate individuals determined to reinvent the way kids play and learn using technology. Today, our team is actually still pretty small, but we now have the power of thousands of families who play with Pok Pok Playroom in our corner, inspiring everything we make for kids.<\/p>\n\n\n\n<p id=\"9938\">2021 has been a very wild year for pretty much everyone, and for us it was especially huge. Here are a few of our favourite moments!<\/p>\n\n\n\n<p id=\"7107\">On May 20th, 2021 we launched&nbsp;<a href=\"https:\/\/apps.apple.com\/app\/apple-store\/id1550204730\" rel=\"noreferrer noopener\" target=\"_blank\">Pok Pok Playroom<\/a>&nbsp;on the App Store. It was a day we\u2019ll never forget, and we talked a lot about what it meant to us in this&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/blog.playpokpok.com\/pok-pok-playroom-launches-today-7d0209e95f8b\">launch day blog<\/a>&nbsp;if you want a refresher. It\u2019s all still true!<\/p>\n\n\n\n<p id=\"7784\">Only three weeks after it\u2019s release, Pok Pok Playroom won an&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/blog.playpokpok.com\/pok-pok-playroom-is-a-202-1-apple-design-award-winner-cf07e4b1f450\">Apple Design Award<\/a>! Being recognized for excellence in design from people who we consider to be some of the world\u2019s best designers is an accomplishment we\u2019ll cherish forever. Even Esther and Mathijs\u2019 kids were excited!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:700\/1*gjzCxjTTjSMYIQsMBWo9JQ.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Pok Pok Co-Founders Esther Huybreghts and Mathijs Demaeght with their two sons \u2014 our first muses for Pok Pok Playroom!<\/figcaption><\/figure>\n\n\n\n<p id=\"3755\">In June we released our first big update \u2014 House! It\u2019s come to be one of the most popular toys in the Playroom, and we attribute that to one thing: children\u2019s imaginations. House is a toy that gives kids the ultimate creative freedom to build worlds, characters, circumstances and solutions. Seeing them in action is magic.<\/p>\n\n\n\n<p id=\"4a24\">In the following months we welcomed a huge update to&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/blog.playpokpok.com\/introducing-silly-blocks-summer-377d739728c3\">Silly Blocks<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/blog.playpokpok.com\/busy-board-expansion-is-here-662e737e59d7\">Busy Board<\/a>, as well as added&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/blog.playpokpok.com\/forest-a-new-toy-arrives-in-pok-pok-playroom-e2bb3617133\">Forest<\/a>, the first Pok Pok toy that uses artificial intelligence to spark creative thinking.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Making of Forest - A New Toy Coming Soon to Pok Pok Playroom\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xg_xTh6Vg7o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Behind the scenes with our team designing Forest.<\/figcaption><\/figure>\n\n\n\n<p id=\"6d8a\">We also continued working with some incredible advisors who supported us in designing and finessing every single detail in Pok Pok Playroom, including Paediatric Occupational Therapist Laura Petix, Neuroscientist Dr. Cindy Hovington, Creativity Researcher and Scholar Dr. Michael DeSchryver, Kindergarten Teacher Stephanie Phoenix, and so many more. Thank you all for your inspiration, education and trust.<\/p>\n\n\n\n<p id=\"0a55\">Fall surprised us with an&nbsp;<a href=\"http:\/\/www.academicschoice.com\/apps\/pok-pok-playroom.php\" rel=\"noreferrer noopener\" target=\"_blank\">Academics\u2019 Choice Smart Media Award<\/a>&nbsp;and a&nbsp;<a href=\"https:\/\/www.ptpa.com\/product\/pok-pok-playroom\" rel=\"noreferrer noopener\" target=\"_blank\">Parent Tested, Parent Approved Award!<\/a>&nbsp;These two are particularly special because they come from an esteemed council of educators and YOU \u2014 real parents. We are so touched to be recognized by our mentors, peers and parents in our community. Thank you for your support!<\/p>\n\n\n\n<p id=\"c7cc\">As 2021 began to wind down, we sped up! In November were thrilled to release&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/blog.playpokpok.com\/blocks-a-new-toy-lands-in-pok-pok-playroom-695e8aeeacff\">Blocks<\/a>, our homage to one of our favorite evergreen toys. In December we updated&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/blog.playpokpok.com\/the-new-town-is-here-6376c3ec8499\">Town<\/a>&nbsp;with the biggest, most robust update of the year. We collaborated with New York City Urban Planner Sarah Kaufman to design an environmentally friendly, urban expansion to our existing Town, making it the most complex, exploratory toy in the Playroom. It features hundreds of new features and hidden surprises which we expect kids are still uncovering!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:700\/1*Wr23rL-AVypp8s-za7gdow.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Our Sound Designer Matt recording sound effects for Pok Pok Playroom.<\/figcaption><\/figure>\n\n\n\n<p id=\"017e\">Everything on this list has been truly wonderful, but&nbsp;<strong>the most special and important part of 2021 came from you \u2014 our community.<\/strong>&nbsp;Hearing from you and your kids continues to provide us with the inspiration and motivation to keep inspiring creativity, imagination and learning in ways that have never been done before on devices (spoiler alert \u2014 2022 has some seriously cool toys that started as ideas from&nbsp;<em>your<\/em>&nbsp;kids). Thank you for all of your reviews, videos and feedback this year!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:700\/1*9YPSspY9RizyxR7YELCXTQ.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Kids around the world playing with Pok Pok Playroom, each in their own wonderful way.<\/figcaption><\/figure>\n\n\n\n<p id=\"52c5\">We look forward to an exceptional 2022, one where we promise to continue pushing the boundaries of what\u2019s possible with digital play.<\/p>\n\n\n\n<p id=\"a854\">We hope you\u2019ll stay with us on our journey as we continue to create creative learning experiences that your kids can carry with them through life, and do our part to help raise the next generation of creative thinkers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:700\/1*_SGildosIRZawySQklSb_Q.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Creative Director Esther Huybreghts and CEO Melissa Cash, Co-Founders of Pok Pok.<\/figcaption><\/figure>\n\n\n\n<p id=\"f329\">Stay tuned on social media&nbsp;<a href=\"https:\/\/www.instagram.com\/playpokpok\/\" rel=\"noreferrer noopener\" target=\"_blank\">@playpokpok<\/a>&nbsp;for some really exciting news early 2022 and some big new updates coming your way in just a few weeks.<\/p>\n\n\n\n<p id=\"fa22\">Here\u2019s to a new year of play!<\/p>\n\n\n\n<p id=\"ed18\">Thank you and Happy New Year,<\/p>\n\n\n\n<p id=\"0a56\">Esther &amp; Melissa<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we began, Pok Pok was just a few of us. A tiny team of really passionate individuals determined to reinvent the way kids play and learn using technology. Today, our team is actually still pretty small, but we now have the power of thousands of families who play with Pok Pok Playroom in our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toys"],"_links":{"self":[{"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/posts\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":4,"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/posts\/10\/revisions"}],"predecessor-version":[{"id":214,"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/posts\/10\/revisions\/214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/media\/211"}],"wp:attachment":[{"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/categories?post=10"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/tags?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}