Since releasing the app in 2021, one of the most common criticisms we\u2019ve faced is that, \u201cthere is no healthier screen time for kids. All screen time is bad.\u201d Despite advocating for moderate, balanced use, online commentary tends to shut down the potential for balance and flatten all nuance. Any parent asking the internet \u201chow many minutes of screen time should a toddler have?\u201d was often met with \u201cZERO\u201d. The AAP created the 5C\u2019s<\/a> to guide screen choice:<\/strong><\/p>\n\n\n\n At Pok Pok, we design around these principles, and we\u2019re thrilled to see them reflected by the American Academy of Pediatrics. Since day one, we\u2019ve kept the app low-stimulation with choices like making hand-drawn animations at half-speed, and soft, hand-recorded sounds that are intentionally built into interactions. <\/p>\n\n\n\n There are also no games, levels and scores to beat, so kids don\u2019t feel the pull to have \u201cjust one more round.\u201d All of this is to make sure they can put down the tablet and come back to the world around them, even if they\u2019ve had a lot of fun in the app! <\/p>\n\n\n\n Without constant stimulation and rewards, we\u2019re able to nurture kids\u2019 attention and not just scatter it. With autonomy over where their attention goes, they get to lead their learning and develop a lifelong love for it. The activities in Pok Pok are all open-ended so instead of being told what to do, kids are required to use their imagination and critical thinking\u2014skills that are increasingly important in this AI-driven era. <\/p>\n\n\n\n As the American Academy of Pediatrics empowers caregivers with ways to be more intentional about screen time, we want to highlight something this has given back to families: choice.<\/p>\n\n\n\n There is no longer one \u201cright\u201d way of doing screen time. You have the choice in what your kids engage with, and how it is balanced into your everyday life.<\/p>\n\n\n\n We\u2019re proud to offer a healthier screen choice that meets each child at their level and can grow with them through the years. Try Pok Pok free<\/a> and see how it fits into your family!<\/p>\n\n\n\n We\u2019ve been so inspired by the unique approach of each child who plays Pok Pok, and would so appreciate hearing about your experience with the app. Receiving your feedback, videos, and ideas for new updates is how we keep making Pok Pok better for families everywhere! Please say hello at hello@playpokpok.com or on social media <\/em>@playpokpok.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" New guidelines from the American Academy of Pediatrics say less counting minutes, more quality and context. We created Pok Pok because we wanted a healthier screen choice for our own kids. It seemed like families everywhere were craving the same, but were also caught between what they felt is right for their family vs. what […]<\/p>\n","protected":false},"author":6,"featured_media":745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[9],"class_list":["post-741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-featured"],"_links":{"self":[{"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/posts\/741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/comments?post=741"}],"version-history":[{"count":6,"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/posts\/741\/revisions"}],"predecessor-version":[{"id":749,"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/posts\/741\/revisions\/749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/media\/745"}],"wp:attachment":[{"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/media?parent=741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/categories?post=741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/playpokpok.com\/blog\/wp-json\/wp\/v2\/tags?post=741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
However, we\u2019re happy to report that this narrative is now becoming old news. The American Academy of Pediatrics has updated their guidelines<\/a> to shift the focus away from simply counting time. This new guidance states that screens are part of a child\u2019s \u201cdigital ecosystem,\u201d and we should focus on how media fits into that child\u2019s life. Not just the minutes in front of a screen!<\/p>\n\n\n\n![\"\"](\"https:\/\/playpokpok.com\/blog\/wp-content\/uploads\/2026\/04\/Town-lifestyle_1-1024x683.jpg\")
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