Help make the world a more playful place

We’re looking for creative, passionate people with big imaginations to join our team in Toronto.

About Pok Pok

Pok Pok is on a mission to raise the next generation of creative thinkers.

We’re the team behind the Apple Design Award-winning kids app, Pok Pok (Apple named us one of the world’s best apps in 2023, too)! We design educational, digital toys that empower kids to think outside the box, dream big and experiment freely. We believe in making digital play as accessible, creative and educational as the toys we grew up playing with on the floors of our living rooms.

Pok Pok is an equal opportunity employer that is committed to diversity and inclusion. We encourage people of all races, religions, genders, abilities and sexual orientations to apply. We want the products we develop to reflect the diversity of the world we live in, and it starts with our own team.

Current Positions

Video & Graphic Designer - Social Media Ads (One-Year Contract)

If you’re a designer with experience creating thumb-stopping static and video creatives that drive results on Meta and TikTok, we want to meet you!

About the Role

The designer will play an essential role in Pok Pok’s journey by designing ads that will resonate strongly with parents and drive new users to the app. The designer will be a major factor in growing Pok Pok’s brand awareness by crafting memorable and compelling creatives.

We’re looking for someone who is motivated by our mission, ready to work hard, and eager to affect positive change in our world, one young mind at a time. If you are a skilled designer with a passion for creating performance-driven ads and a solid understanding of user acquisition, this is the position for you

Pok Pok is Toronto-based, so we are looking for candidates who preferably live in the GTA, but we will consider exceptional candidates elsewhere in Ontario. This position will be on a one-year contract.

Responsibilities

Create captivating video ads by leveraging motion design and top-notch editing skills
Create static ads from scratch and/or by editing already existing visual assets
Capture Pok Pok’s exciting gameplay and other necessary footage using your phone or camera
Generate compelling images and videos with AI
Optimize campaigns based on ROAS and LTV
Participate in our weekly UA meeting to share ideas and insights on improving our ads
Generate clever iterations of successful creatives
Research competitors and inspiring brands to discover new design angles
Lead and implement design processes for our marketing team
Translate creative briefs into direct-response design assets for paid platforms (Meta, TikTok, Google Ads, etc.)

You Have

2-3 years of experience creating high-performing creatives on social ad platforms (both static and video)
Experience in mobile app or gaming marketing
Good understanding of metrics that pertain to creatives (CTR, CPM, CPC, etc.)
Ability to generate new ad ideas and angles easily
Keen eye for tasteful and elevated design
High level of autonomy, enabling you to work efficiently with simple creative briefs
Experience filming Meta and TikTok ads using your phone or camera
Experience working with UGC creators to create engaging creatives
Understanding of social media trends and popular paid social formats

Additional skills that will be very useful on the job

Copywriting skills to iterate on successful creative copy
Knowledge of the kids’ app ecosystem
Experience creating winning ads on other ad platforms (Google Ads, Unity, Pinterest)

More About Pok Pok

We’re a small team of passionate, experienced creators based in Toronto. We love dogs, cats, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we’re watching right now and playing with old toys. We’re from all walks of life and are convinced that’s our secret sauce. We’re a female and mom-founded company, too!

A few more awesome things about this role:

You’ll have the unique opportunity to build, grow and make your mark joining a fast-growing start-up early on
Enjoy flexible working hours and arrangements, including working remotely or from our beautiful brick-and-beam office in the downtown core within walking distance to the Eaton Centre, St. Lawrence Market and Union Station
We offer 3 weeks of paid vacation and a 2-week office closure during the holidays because life outside of work matters
Competitive compensation including health benefits
We love field trips and like to go playtest with kids in our community, go on fact-finding trips for toy research, and learn about cool stuff at science centres, museums and toy stores. We have no fun at all.

Our Hiring Process

Send over your resume and make sure it includes a link to your ad creative portfolio. Email jobs@playpokpok.com with a short paragraph explaining why you are the perfect person for this job as well as something interesting about yourself that we can’t find on your resume.

If we’re interested in moving forward, you’ll get a very enthusiastic message from us to invite you to meet our team and chat more.