Press Kit

Key Facts

Pok Pok
App Name
Pok Pok Playroom
Release Date
May 20, 2021
iPhone and iPad
Free Trial
7 days
Press Inquiries

Pok Pok Press Releases

June 15, 2022

Pok Pok Raises $3 Million to Help Raise the Next Generation of Creative Thinkers Through Digital Play

Read more

Pok Pok Playroom Description

Pok Pok Playroom is a collection of handcrafted toys that spark imagination, creativity and learning through open-ended play.

Kids 2-6 years old are encouraged to use their imaginations, think outside the box and be creative while exploring the playroom of toys. There is no right or wrong and no winning or losing—kids are empowered to simply follow their noses. Handmade art and gentle sounds set the tone for peaceful playtime, so kids feel calm during and after play.

Pok Pok Playroom is a 2021 Apple Design Award winner!

Awards & Accolades

Smart Media Award Winner 2021 Apple Design Award Winner PTPA Seal of Approval

About Pok Pok

Pok Pok is an award-winning studio centred around creative, play-based learning experiences for kids.

We’re a team of toymakers in a digital age who believe that our future is in the hands of the little dreamers and problem-solvers who will someday change the world. Our mission is to help raise and inspire the next generation of creative thinkers.

Pok Pok was first incubated at the award-winning creative studio, Snowman.

Our Educators

We work with a wonderful team of educators from around the world to help make sure we get every little detail in Pok Pok Playroom just right. From school teachers and early childhood researchers, to sensory experts and diversity consultants, Pok Pok Playroom is a true collaborative effort.

For more information about our educators or if you’re interested in working with us, please contact Melissa (


Collection of toys

Kids will build, tinker, create, experiment and learn while exploring our playroom of handcrafted toys. Each is designed to foster cognitive and socio-emotional development while introducing key learning concepts that kids can discover through play.

Open-ended play

There’s no right or wrong, and no possibility for failure. Kids are empowered to take risks and feel accomplished when things come together for them. Their curiosity is rewarded with play, not with prizes.

Grows with kids

The toys will challenge and stimulate kids as they grow up and become more curious—the more they explore, the more they’ll discover. There’s something for all ages in all toys.

Regular updates

We update toys and add new ones to the playroom often. There’s always something new to explore, so playtime never gets old.

Calm play

Our hand-drawn animation and soft sounds set the tone for peaceful playtime, captivating kids without over-stimulating them.

Learning prompts

Together with educators, we’ve designed quick questions for grown-ups to ask their little ones during play for those looking to deepen their child’s learning experience.

Inclusive toys

Everyone is welcomed and loved in Pok Pok! We aim to reflect the diversity of the families who play Pok Pok by representing a variety of people, family structures, genders, races, and abilities.

Fosters independence and sharing

Kids intuitively know what to do with each toy and can self-guide their own play. The entire playroom is designed for collaborative play so kids can share a device and play together at the same time.

Safe and sound

There are no advertisements, surprise fees, or in-app purchases for subscribers. Kids will never see anything but the toys—not even text or language.

Save every drawing

Save your child’s drawings to iCloud so you can print or share their art among family and friends.

Family Sharing

One subscription extends across all of your devices through Family Sharing.


App Screenshots




Lifestyle Photos

Behind the Scenes (Pok Pok design meeting, March 2019)



Pok Pok Logo

Pok Pok