Want to help raise wonder in a wired world?

Head of YouTube Kids

We’re looking for a YouTube genius! If you’ve built a YouTube channel from scratch to hundreds of thousands of subscribers and are eager to do it again, we want to meet you!

About Pok Pok

Pok Pok is on a mission to raise the next generation of creative thinkers.

We’re the team behind the Apple Design Award-winning Montessori app, Pok Pok, and were named one of TIME’s 100 Most Influential Companies of 2025. Our award-winning digital toys and videos empower children to think outside the box, dream big, and explore their creativity in a mindful way. We believe screen time can be thoughtful, educational, and just as imaginative as the toys we grew up playing with on the floors of our living rooms.

Cue YouTube. The channel doesn't exist at scale yet. That means YOU get to build it from the ground up. That's either terrifying or the most exciting thing you've ever heard. If it's the second one, you might be our person!

Pok Pok is an equal opportunity employer that is committed to diversity and inclusion. We encourage people of all races, religions, genders, abilities and sexual orientations to apply. We want the products we develop to reflect the diversity of the world we live in, and it starts with our own team.

About the Role

As our new Head of YouTube Kids, you will own Pok Pok's YouTube channel end-to-end, from strategy through execution. This is a business leadership role as much as a strategic one. You'll own channel strategy, audience development, content planning, publishing cadence, analytics, monetization and long-term growth. You'll work closely with our Chief Creative Officer to translate Pok Pok's creative vision into content that performs and scales.

You won't inherit a playbook—you'll write it. The best YouTube channels aren't built by people waiting for someone to tell them what to do. We want someone obsessed, who watches content and thinks "I know exactly why that got 40 million views." Someone who loses sleep over retention curves and can look at a thumbnail and immediately know if a video is going to work.

For this role we are looking for someone who has already grown a channel from near-zero to at least 300K subscribers without leaning on an established IP or celebrity. You are a strategic thinker with deep empathy for kids, real hands-on experience and an almost obsessive, ever-evolving understanding of the YouTube ecosystem. This role is not for someone who waits for perfect briefs, manages from a distance, or wants a meeting-heavy week focused on discussion over action. Self-starters only please!

We will prioritize Ontario-based candidates for this role, but will also consider remote or international applicants. If you are living in Canada you must be legally allowed to work in Canada.

What You'll Do:

• Own the full YouTube channel strategy top to bottom, including growth, programming and long-term vision)
• Own the full channel strategy through programming, growth and long-term vision
• Drive day-to-day performance across retention, CTR, and subscriber growth, and know exactly why the numbers look the way they do
• Lead thumbnail, title, and packaging decisions to maximize discovery
• Turn data into clear creative direction, knowing what to test, what to scale, and what to cut
• Own the content calendar in close collaboration with the CCO
• Build out the team and production workflows as the channel grows
• Bring clear, decisive thinking and strategy to the room

You are:

• A proven YouTube growth operator. We care far more about what you've built than where you've worked or how long you've been doing it for.
• Someone who has grown a YouTube channel from 0 (or very early stage) to 500K+ subscribers without leaning on major established IP or celebrity.
• Someone who understands the kids YouTube ecosystem: what parents respond to, what holds a child's attention, and how to build trust with a young audience over time.
• An expert in YouTube's algorithm at a deep level: thumbnails, titles, retention, click-through, recommendations, etc.
• Someone who thinks like a media strategist and an operator. You can map a long-term audience vision and execute week-by-week.
• Collaborative and creative, and you can work alongside a strong CCO without letting the channel become purely data-driven.
• From a YouTube-first environment: a creator, creator studio, or YouTube-native company, not a traditional brand or agency
• A doer in the truest sense of the word. You self-start, think, decide, act and improve every day.
• Someone who moves fast and takes risks, but is not reckless.
• Highly organized, proactive and calm under pressure. You're an optimist who brings positivity and solutions to the table, even when things are challenging.
• Exceptionally clear in how you communicate. You can explain exactly what you did to drive growth, not just that you were there when it happened.

Bonus Points if You Have:

• Worked in start-ups or on scrappy teams
• Deeply understand brands where parents are the customer
• Experience with kids and families

More About Us

We're a growing team of passionate, experienced creators based in Toronto. We love animals, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we're watching right now and playing with old toys. We're from all walks of life and are convinced that's our secret sauce. We're a mom-founded company, too!

Other awesome things about this role:

• You'll have the unique opportunity to build, grow and make your mark joining a fast-growing start-up early on
• The option to work from our beautiful brick-and-beam office in the downtown core within walking distance to the Eaton Centre, St. Lawrence Market and Union Station
• Flexible hybrid working arrangements
• 3 weeks of paid vacation plus a 2-week holiday office closure, because life outside of work matters
• Competitive compensation including employee stock options and health benefits
• We love field trips, playtesting with kids in our community, toy research, science centres and museums. We have no fun at all.

How to Apply

Apply on our careers page and show us what you've built. Your application should include:

• Links to every channel you've worked on. Tell us your role, the subscriber count when you started and when you left. Then, briefly explain in your own words how you made it grow.
• A short video introduction sharing something interesting about yourself that we can't find on your resume. If you include a short video intro, we'll guarantee Melissa, our CEO, watches it!
• Your resume

A real human will read your application. If we're interested in moving forward, you'll get a very enthusiastic message from us.

YouTube Strategist [Contract]

If you’re an experienced YouTube Strategist who wants to help change the world, we want to meet you!

About Pok Pok

Pok Pok is on a mission to raise the next generation of creative thinkers.

We’re the team behind the Apple Design Award-winning Montessori app, Pok Pok, and were named one of TIME’s 100 Most Influential Companies of 2025. Our award-winning digital toys and videos empower children to think outside the box, dream big, and explore their creativity in a mindful way. We believe screen time can be thoughtful, educational, and just as imaginative as the toys we grew up playing with on the floors of our living rooms.

Cue YouTube. The channel doesn't exist at scale yet. That means YOU get to build it from the ground up. That's either terrifying or the most exciting thing you've ever heard. If it's the second one, you might be our person!

Pok Pok is an equal opportunity employer that is committed to diversity and inclusion. We encourage people of all races, religions, genders, abilities and sexual orientations to apply. We want the products we develop to reflect the diversity of the world we live in, and it starts with our own team.

About the Role

We’re looking for a skilled YouTube Strategist to join our team. The ideal candidate has hands-on experience translating YouTube analytics into actionable growth plans and is passionate about creating high-quality, mindful digital content for parents and young children.

This is a remote, contract position requiring approximately 20 hours per week. While this is a fully remote position, we are prioritizing candidates working within EST or CEST time zones.

What You’ll Do

• Develop and evolve the channel’s content strategy, positioning, and growth roadmap aligned with Pok Pok’s brand and audience (parents and young children).
• Provide direction and feedback on scripts, thumbnails, titles, and overall content packaging to optimize performance.
• Analyze channel performance and key metrics (e.g., subscribers, watch time, CTR, retention), and translating insights into clear, actionable recommendations.
• Manage, update and write metadata as it pertains to SEO and optimization.
• Establish and maintain a consistent publishing cadence and content calendar.
• Identify and test growth opportunities, including trends, collaborations, and distribution strategies.
• Advise on YouTube best practices, algorithm changes, and platform updates.
• Collaborate with internal team members and external partners to ensure high-quality execution.
• Deliver regular performance updates.
• Create thumbnails, titles and SEO-focused video descriptions and upload new videos.

You might be a fit if you

• Are highly organized and proactive.
• Have a proven track record of successfully managing and growing YouTube channels (bonus points if it’s in the family, kids, or educational space!).
• Are obsessed with CTR and AVD, with a sharp eye for what makes a thumbnail clickable and a title irresistible.
• Are a data-driven storyteller who can look at YouTube Studio analytics and turn charts into a concrete action plan.
• Understand YouTube SEO inside and out.
• Are a strong communicator (clear, kind, structured) who thrives when collaborating with creative teams, scriptwriters, and external partners.

More About Us

We’re a small team of passionate, experienced creators based in Toronto. We love pets, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we’re watching right now and playing with old toys. We’re from all walks of life and are convinced that’s our secret sauce. We’re a female-founded company, too!

Our Hiring Process

Tell us why you think this role is a good fit for you.

Apply here tell us why you think this role is a good fit for you, and share something interesting about yourself that we can’t find on your resume.

If we’re interested in moving forward, you’ll get a very enthusiastic message from us to invite you to meet our team and chat more.

Channel Producer (YouTube) [Contract]

If you’re an experienced Producer who wants to help change the world, we want to meet you!

About Pok Pok

Pok Pok is on a mission to raise the next generation of creative thinkers.

We’re the team behind the Apple Design Award-winning Montessori app, Pok Pok, and were named one of TIME’s 100 Most Influential Companies of 2025. Our award-winning digital toys and videos empower children to think outside the box, dream big, and explore their creativity in a mindful way. We believe screen time can be thoughtful, educational, and just as imaginative as the toys we grew up playing with on the floors of our living rooms.

Cue YouTube. The channel doesn't exist at scale yet. That means YOU get to build it from the ground up. That's either terrifying or the most exciting thing you've ever heard. If it's the second one, you might be our person!

Pok Pok is an equal opportunity employer that is committed to diversity and inclusion. We encourage people of all races, religions, genders, abilities and sexual orientations to apply. We want the products we develop to reflect the diversity of the world we live in, and it starts with our own team.

About the Role

We’re looking for a skilled YouTube Producer to join our team. The ideal candidate has hands-on experience translating creative visions into actionable production plans and is passionate about creating intentional, high-quality content that resonates with both kids and parents.

This is a contract position requiring approximately 20 hours per week, with the potential to transition into a full-time role as we grow. The ideal candidate will be local to the GTA and willing to travel to our downtown studio headquarters on a regular basis as-needed.

What You’ll Do

• Be the central point of communication across the team (strategist, writer, editor, freelancers)
• Be responsible for full end-to-end production pipeline
• Plan and coordinate shoots: Structural planning + translating script into beat sheet
• Manage timelines and ensure smooth handoffs
• Set up and maintain a simple data processing + feedback system (uploading footage to editor, edits, revisions)
• Find and onboard freelancers when needed (e.g. animators)
• Collaborate with strategist and writer on what gets made
• Work with designers on thumbnails
• Provide feedback to make sure content matches our visual + value standards

You might be a fit if you

• Are highly organized and proactive
• Are a strong communicator (clear, kind, structured)
• Have experience in content production (YouTube is a big plus)
• Enjoy bringing creative ideas to life through people and process

More About Us

We’re a small team of passionate, experienced creators based in Toronto. We love pets, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we’re watching right now and playing with old toys. We’re from all walks of life and are convinced that’s our secret sauce. We’re a female-founded company, too!

Our Hiring Process

Tell us why you think this role is a good fit for you.

Apply here and share something interesting about yourself that we can’t find on your resume.

If we’re interested in moving forward, you’ll get a very enthusiastic message from us to invite you to meet our team and chat more.

Social Media Manager

If you’re an experienced Producer who wants to help change the world, we want to meet you!

About Pok Pok

Pok Pok is a play-based app for kids that sparks creativity, curiosity, and independent thinking. We’re reimagining what screen time can look like by creating better screen choices and a parenting culture free from judgment.

Named on the Time100 List of Most Influential Companies 2025, Pok Pok is a brand that parents feel good about, and kids absolutely love.

The Role

We’re looking for a Social Media Manager to own and execute Pok Pok’s social presence end-to-end.

This is a hands-on, creative role for someone who will both manage and execute the content. You’ll concept, shoot, edit and publish content, while also engaging directly with our community.

You should have a strong point of view on what performs, what feels fresh, and what resonates with modern parents — especially in the context of kids, play, and screen habits.

What You’ll Do

Content Creation & Execution

• Concept and create original social content
• Shoot and edit content (iPhone is great!)
• Translate brand and campaign ideas into social-first executions
• Own the full publishing process across primary platforms IG and TikTok

Creative Ideation

• Bring a steady stream of content ideas rooted in trends, insights, and instincts
• Identify opportunities to participate in relevant cultural or parenting conversations
• Collaborate with the broader team on campaigns and launches

Community Management

• Engage with comments and DMs in a way that feels human, thoughtful, and on-brand
• Build relationships with our audience (parents, caregivers, educators)
• Surface insights and feedback from the community back to the team

Performance & Optimization

• Track performance and learn quickly from what works (and what doesn’t)
• Iterate on formats, hooks, and storytelling approaches
• Bring bold ideas for testing and improve content over time

Who You Are

• 3–6+ years in social media content creation, ideally managing accounts for a brand (consumer, parenting, kids, or app experience a plus)
• A true doer — you can take an idea from concept → execution without hand-holding
• Strong creative instincts and taste; you know what feels native vs. forced
• Comfortable behind the camera and in the edit
• Deep understanding of short-form video and platform dynamics
• Experience with community management and audience engagement
• Highly organized and able to manage a consistent content cadence

Bonus (but not required):

• You’re a parent or caregiver, or deeply understand this audience
• Experience with early-stage or growing brands
• Familiarity with kids apps, education, or play-based products

What Success Looks Like

• A consistent, high-quality stream of content that feels distinctly Pok Pok
• Increasing, ever-growing engagement and connection with our audience
• Content that reflects both performance and brand-building
• A social presence that feels alive, relevant, and intentional

Our Hiring Process

Tell us why you think this role is a good fit for you.

Apply here and share something interesting about yourself that we can’t find on your resume.

If we’re interested in moving forward, you’ll get a very enthusiastic message from us to invite you to meet our team and chat more