Help make the world a more playful place

Head of YouTube Kids

We’re looking for a YouTube genius! If you’ve built a YouTube channel from scratch to hundreds of thousands of subscribers and are eager to do it again, we want to meet you!

About Pok Pok

Pok Pok is on a mission to raise the next generation of creative thinkers.

We’re the team behind the Apple Design Award-winning Montessori app, Pok Pok, and were named one of TIME’s 100 Most Influential Companies of 2025. Our award-winning digital toys and videos empower children to think outside the box, dream big, and explore their creativity in a mindful way. We believe screen time can be thoughtful, educational, and just as imaginative as the toys we grew up playing with on the floors of our living rooms.

Cue YouTube. The channel doesn't exist at scale yet. That means YOU get to build it from the ground up. That's either terrifying or the most exciting thing you've ever heard. If it's the second one, you might be our person!

Pok Pok is an equal opportunity employer that is committed to diversity and inclusion. We encourage people of all races, religions, genders, abilities and sexual orientations to apply. We want the products we develop to reflect the diversity of the world we live in, and it starts with our own team.

About the Role

As our new Head of YouTube Kids, you will own Pok Pok's YouTube channel end-to-end, from strategy through execution. This is a business leadership role as much as a strategic one. You'll own channel strategy, audience development, content planning, publishing cadence, analytics, monetization and long-term growth. You'll work closely with our Chief Creative Officer to translate Pok Pok's creative vision into content that performs and scales.

You won't inherit a playbook—you'll write it. The best YouTube channels aren't built by people waiting for someone to tell them what to do. We want someone obsessed, who watches content and thinks "I know exactly why that got 40 million views." Someone who loses sleep over retention curves and can look at a thumbnail and immediately know if a video is going to work.

For this role we are looking for someone who has already grown a channel from near-zero to at least 300K subscribers without leaning on an established IP or celebrity. You are a strategic thinker with deep empathy for kids, real hands-on experience and an almost obsessive, ever-evolving understanding of the YouTube ecosystem. This role is not for someone who waits for perfect briefs, manages from a distance, or wants a meeting-heavy week focused on discussion over action. Self-starters only please!

We will prioritize Ontario-based candidates for this role, but will also consider remote or international applicants. If you are living in Canada you must be legally allowed to work in Canada.

What You'll Do:

• Own the full YouTube channel strategy top to bottom, including growth, programming and long-term vision)
• Own the full channel strategy through programming, growth and long-term vision
• Drive day-to-day performance across retention, CTR, and subscriber growth, and know exactly why the numbers look the way they do
• Lead thumbnail, title, and packaging decisions to maximize discovery
• Turn data into clear creative direction, knowing what to test, what to scale, and what to cut
• Own the content calendar in close collaboration with the CCO
• Build out the team and production workflows as the channel grows
• Bring clear, decisive thinking and strategy to the room

You are:

• A proven YouTube growth operator. We care far more about what you've built than where you've worked or how long you've been doing it for.
• Someone who has grown a YouTube channel from 0 (or very early stage) to 500K+ subscribers without leaning on major established IP or celebrity.
• Someone who understands the kids YouTube ecosystem: what parents respond to, what holds a child's attention, and how to build trust with a young audience over time.
• An expert in YouTube's algorithm at a deep level: thumbnails, titles, retention, click-through, recommendations, etc.
• Someone who thinks like a media strategist and an operator. You can map a long-term audience vision and execute week-by-week.
• Collaborative and creative, and you can work alongside a strong CCO without letting the channel become purely data-driven.
• From a YouTube-first environment: a creator, creator studio, or YouTube-native company, not a traditional brand or agency
• A doer in the truest sense of the word. You self-start, think, decide, act and improve every day.
• Someone who moves fast and takes risks, but is not reckless.
• Highly organized, proactive and calm under pressure. You're an optimist who brings positivity and solutions to the table, even when things are challenging.
• Exceptionally clear in how you communicate. You can explain exactly what you did to drive growth, not just that you were there when it happened.

Bonus Points if You Have:

• Worked in start-ups or on scrappy teams
• Deeply understand brands where parents are the customer
• Experience with kids and families

More About Us

We're a growing team of passionate, experienced creators based in Toronto. We love animals, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we're watching right now and playing with old toys. We're from all walks of life and are convinced that's our secret sauce. We're a mom-founded company, too!

Other awesome things about this role:

• You'll have the unique opportunity to build, grow and make your mark joining a fast-growing start-up early on
• The option to work from our beautiful brick-and-beam office in the downtown core within walking distance to the Eaton Centre, St. Lawrence Market and Union Station
• Flexible hybrid working arrangements
• 3 weeks of paid vacation plus a 2-week holiday office closure, because life outside of work matters
• Competitive compensation including employee stock options and health benefits
• We love field trips, playtesting with kids in our community, toy research, science centres and museums. We have no fun at all.

How to Apply

Apply on our careers page and show us what you've built. Your application should include:

• Links to every channel you've worked on. Tell us your role, the subscriber count when you started and when you left. Then, briefly explain in your own words how you made it grow.
• A short video introduction sharing something interesting about yourself that we can't find on your resume. If you include a short video intro, we'll guarantee Melissa, our CEO, watches it!
• Your resume

A real human will read your application. If we're interested in moving forward, you'll get a very enthusiastic message from us.

Head of Brand

We’re looking for our first Head of Brand to help build one of the most trusted, culturally-relevant family brands of the next decade. If you’re a brand builder ready to help us start a movement and define the future of modern parenting, read on!

About Pok Pok

Pok Pok is on a mission to raise the next generation of creative thinkers.

We’re the team behind the Apple Design Award-winning Montessori app, Pok Pok, and were named one of TIME’s 100 Most Influential Companies of 2025. Our award-winning digital toys and videos empower children to think outside the box, dream big, and explore their creativity in a mindful way. We believe screen time can be thoughtful, educational, and just as imaginative as the toys we grew up playing with on the floors of our living rooms.

Pok Pok is an equal opportunity employer that is committed to diversity and inclusion. We encourage people of all races, religions, genders, abilities and sexual orientations to apply. We want the products we develop to reflect the diversity of the world we live in, and it starts with our own team.

About the Role

We’re looking for someone who is not afraid of colour and finds delight in the details—a strategic, creative, and execution-minded Head of Brand to lead the evolution of the Pok Pok brand across every touchpoint. Bold visionaries: please apply!

This role will own and steward Pok Pok’s overall brand strategy, positioning, messaging, and visual identity—ensuring consistency, clarity, and emotional resonance as the company grows. You’ll work closely with the CEO and executive team to shape how Pok Pok shows up in the world across content, partnerships, campaigns, product, founder storytelling, podcasts, events, and more.

This is a highly cross-functional leadership role for someone unafraid to take bold action and who deeply understands how to build a modern consumer brand that drives both long-term affinity and measurable business impact—and has done it before.

This is a Toronto-based hybrid role. We want someone excited about the opportunity to work in-person 2-3 days/week from our downtown core office (near the Queen St. subway).

What You'll Do

• Own and evolve Pok Pok’s overall brand strategy, positioning, messaging, and visual identity across all channels and touchpoints.
• Build enduring, measurable brand value that provides a clear foundation for future Product, Growth and Marketing initiatives.
• Develop and lead a growth-aligned brand strategy inclusive of organic content, campaigns, activations, partnerships, podcast initiatives, events, and founder-led storytelling.
• Get your hands dirty creating brand assets, writing copy, executing campaigns, negotiating partnerships and running events.
• Lead the rollout and adoption of the brand internally and externally, creating clear guardrails, systems, and decision-making frameworks.
• Oversee brand expression across Product, Growth, Marketing, Partnerships, and Content to ensure alignment with Pok Pok’s long-term vision and values.
• Collaborate closely with Growth and Product teams to ensure brand strategy supports performance, conversion, retention, and user experience goals.
• Test, iterate, learn and fail quickly.
• Define Pok Pok’s strategic position within the broader parent and screen-time conversation, establishing the company as a trusted authority in imaginative, calm, and safe digital play.
• Build and manage a repeatable organic content framework, including content pillars, channel strategy, cadence, workflows, and KPIs.
• Mentor and manage a small brand team of strategists and creatives.

Who You Are

• 7+ years of experience in brand leadership, creative strategy or content roles.
• Proven experience building and scaling consumer brands with incredible storytelling, strong emotional resonance and unique positioning, ideally in the family, parenting or impact spaces.
• Deep understanding of modern content ecosystems, founder-led storytelling, organic social, partnerships, and community-driven brand building.
• Strong strategic thinker who can connect brand work to measurable business outcomes.
• Exceptional taste and attention to detail across design, messaging, storytelling, and visual identity.
• Comfortable building systems from the ground up and adapting them alongside a fast-growing start-up.
• Impeccable communicator and collaborator who is deeply organized, poised to lead cross-functional initiatives with ease.
• Passionate about kids, creativity, parenting, education, media, and the future of thoughtful technology.

Bonus Points if You Have:

• Experience in companies with parenting, kids, education, wellness, or mission-driven consumer brands.
• Experience working with startups or high-growth consumer subscription brands.
• Built founder-led brands or media ecosystems around a mission.
• Worked closely with creative teams, agencies, podcast production, and content creators.

More About Us

We're a growing team of passionate, experienced creators based in Toronto. We love animals, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we're watching right now and playing with old toys. We're from all walks of life and are convinced that's our secret sauce. We're a mom-founded company, too!

Other awesome things about this role:

• You'll have the unique opportunity to build, grow and make your mark joining a fast-growing start-up early on
• The option to work from our beautiful brick-and-beam office in the downtown core within walking distance to the Eaton Centre, St. Lawrence Market and Union Station
• Flexible hybrid working arrangements
• 3 weeks of paid vacation plus a 2-week holiday office closure, because life outside of work matters
• Competitive compensation including employee stock options and health benefits
• We love field trips, playtesting with kids in our community, toy research, science centres and museums. We have no fun at all.

How to Apply

Apply on our careers page and show us what you've built. Your application should include:

• A short video introduction sharing something interesting about yourself that we can't find on your resume. If you include a short video intro, we'll guarantee Melissa, our CEO, watches it!
• Your resume and links to the brands you’ve worked with.

A real human will read your application. If we're interested in moving forward, you'll get a very enthusiastic message from us.

Social Media Manager

If you’re an experienced Producer who wants to help change the world, we want to meet you!

About Pok Pok

Pok Pok is a play-based app for kids that sparks creativity, curiosity, and independent thinking. We’re reimagining what screen time can look like by creating better screen choices and a parenting culture free from judgment.

Named on the Time100 List of Most Influential Companies 2025, Pok Pok is a brand that parents feel good about, and kids absolutely love.

The Role

We’re looking for a Social Media Manager to own and execute Pok Pok’s social presence end-to-end.

This is a hands-on, creative role for someone who will both manage and execute the content. You’ll concept, shoot, edit and publish content, while also engaging directly with our community.

You should have a strong point of view on what performs, what feels fresh, and what resonates with modern parents — especially in the context of kids, play, and screen habits.

What You’ll Do

Content Creation & Execution

• Concept and create original social content
• Shoot and edit content (iPhone is great!)
• Translate brand and campaign ideas into social-first executions
• Own the full publishing process across primary platforms IG and TikTok

Creative Ideation

• Bring a steady stream of content ideas rooted in trends, insights, and instincts
• Identify opportunities to participate in relevant cultural or parenting conversations
• Collaborate with the broader team on campaigns and launches

Community Management

• Engage with comments and DMs in a way that feels human, thoughtful, and on-brand
• Build relationships with our audience (parents, caregivers, educators)
• Surface insights and feedback from the community back to the team

Performance & Optimization

• Track performance and learn quickly from what works (and what doesn’t)
• Iterate on formats, hooks, and storytelling approaches
• Bring bold ideas for testing and improve content over time

Who You Are

• 3–6+ years in social media content creation, ideally managing accounts for a brand (consumer, parenting, kids, or app experience a plus)
• A true doer — you can take an idea from concept → execution without hand-holding
• Strong creative instincts and taste; you know what feels native vs. forced
• Comfortable behind the camera and in the edit
• Deep understanding of short-form video and platform dynamics
• Experience with community management and audience engagement
• Highly organized and able to manage a consistent content cadence

Bonus (but not required):

• You’re a parent or caregiver, or deeply understand this audience
• Experience with early-stage or growing brands
• Familiarity with kids apps, education, or play-based products

What Success Looks Like

• A consistent, high-quality stream of content that feels distinctly Pok Pok
• Increasing, ever-growing engagement and connection with our audience
• Content that reflects both performance and brand-building
• A social presence that feels alive, relevant, and intentional

Our Hiring Process

Tell us why you think this role is a good fit for you.

Apply here and share something interesting about yourself that we can’t find on your resume.

If we’re interested in moving forward, you’ll get a very enthusiastic message from us to invite you to meet our team and chat more