Help make the world a more playful place

VP Operations

Are you an experienced senior operator with start-up experience who’s lived through Series As, Bs or beyond? If so, we want to meet you!

About the Role

As our first ever VP of Operations, you’ll be the connective tissue across our company, ensuring Pok Pok is set up for success and scale. You will build the operational backbone for our next stage of growth! We are a fast-growing startup, so we’re looking for someone who’s been in roles like this before and can jump right in—a seasoned, strategic builder who has scaled a consumer or subscription business. If you care deeply about culture, creativity and people as much as metrics, margins and performance, keep reading! You’ll work directly with our CEO, founders and leadership team to design and implement systems that support sustainable growth, operational clarity, and yield high team performance. This role demands someone who thrives in ever-changing start-up environments and can bring flexibility, organization and innovation to the position.

This is a hybrid, Toronto-based position. Candidates must be available to come into our downtown office regularly and be legally allowed to work in Canada.

What You'll Do

• Build and optimize operational frameworks that support our next stage of growth across finance, HR, data, and business operations.
• Translate company strategy into actionable plans, OKRs, and cross-functional KPIs that keep teams focused, accountable and doing their best work.
• Own business performance, working closely with the CEO and finance team to manage company KPIs, forecasts, and dashboards
• Support people operations by overseeing hiring processes, performance reviews, and organizational design, helping us grow a joyful, inclusive, high-performing team.
• Work hand-in-hand with all departments to bring operational function to creative work, without ever killing the magic.
• Act as a force multiplier by identifying blockers, streamline communication, and make sure the leadership team’s time and energy are spent where they matter most.

You Are

• An experienced executive operator with 8-10+ years in operational roles at the senior level in a startup (ideally venture-backed)
• Data-driven and financially fluent—you’re a spreadsheet wiz, have ample experience managing budgets, forecasting, and optimizing for subscription metrics.
• Someone who thrives in small teams, wears many hats, and wants to build a company that genuinely makes the world better for families.
• A people-first leader who puts individuals first and supports employee growth.
• Highly organized, proactive, and calm under pressure with a love for finding clarity in chaos.
• A person with a true “yes” attitude and willingness to go the extra mile. The words “that’s not my job” are not in your vocabulary
• Exceptional written and oral communication. You communicate well with ease and know how to be direct and kind at the same time
• Incredible integrity, can respect discretion and confidentiality in in all interactions, especially with sensitive matters
• Relentless initiative that lets you thrive working independently and see steps ahead at all times
• An optimist who brings positivity to the room, even when things are challenging
• A strict moral compass with an ethical, kind and inclusive way of interacting with others

Additional things that will be very useful on the job:

• Deep knowledge of subscription businesses
• Experience working with kids, family or brands whose core customer is a mother is a plus
• A robust business network in the startup ecosystem
• Experience leading companies through venture capital fundraising

More About Us

We’re a small team of passionate, experienced creators based in Toronto. We love dogs, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we’re watching right now and playing with old toys. We’re from all walks of life and are convinced that’s our secret sauce. We’re a mom-founded company, too!

Some awesome things about this role:

• You’ll have the unique opportunity to build, grow and make your mark joining a fast-growing start-up early on.
• Work from our beautiful brick-and-beam office in the downtown core within walking distance to the Eaton Centre, St. Lawrence Market and Union Station.
• Enjoy flexible working hours and arrangements, including working from home.
• We offer 5 weeks of paid vacation, because life outside of work matters!
• Competitive compensation including health benefits
• We love field trips and like to go playtest with kids in our community, go on fact-finding trips for toy research, and learn about cool stuff at science centres, museums and toy stores. We have no fun at all.

How to apply:

Email our CEO Melissa and tell her something interesting about yourself that we can’t find on your resume. If you include a short video intro, we’ll guarantee she watches it!

Send your resume to jobs@playpokpok.com where a real human will read your application. If we’re interested in moving forward, you’ll get a very enthusiastic message from us to invite you to meet our team and chat more.

We’re Hiring: Part-Time Social Media Assistant to Co-Founders (Contract)

Are you someone who’s chronically online? Do you know what is popping off on TikTok and Instagram at any time? Are you able to dream up content and bring it to life in a way that is so eye-catching that people just can't scroll past? Then this is 100% for you.

About the Role

We’re looking for a part-time Social Media Assistant who lives and breathes internet culture. You must be able to meet a few times per month downtown Toronto to film content.

This super flexible gig is great for people who thrive on creativity, love experimenting with ideas, and want a project where you make a real impact..

What you’ll do:

• Work directly with Pok Pok’s co-founders to plan, create, and post content across social channels including Instagram, TikTok, and LinkedIn.
• Film and edit video content that feels native to TikTok, Reels, and other platforms.
• Stay on top of social media trends and find creative ways to apply them
• Help grow presence with parents, educators, and anyone passionate about play.

You’re the perfect fit if you:

• You live online. Doomscrolling is your life.
• You’re extremely tuned into social media trends (memes, formats, sounds, all of it).
• You have super strong video editing and content creation skills.
• You’re a self-starter who can work independently and is fired up to make magic
• You want a front seat to growing founder personal brands and a fast-growing startup
• You live in Toronto and can meet up to film content regularly.

The gig:

• Part-time independent contract (15-20 hours/week on average, to start).
• Flexible hours—work whenever works for you (other than occasional IRL filming)

How to apply:

Send us your social media channels or a channel you already manage.

Email your resume and a short note or video explaining why you’d be a great fit to jobs@playpokpok.com