Help make the world a more playful place

We’re looking for creative, passionate people with big imaginations to join our team in Toronto.

About Pok Pok

Pok Pok is on a mission to raise the next generation of creative thinkers.

We’re the team behind the Apple Design Award-winning kids app, Pok Pok (Apple also named Pok Pok one of the world’s best apps, and TIME Magazine named Pok Pok one of the 100 Most Influential Companies of 2025)! We design educational, digital toys that empower kids to think outside the box, dream big and experiment freely.

Pok Pok is an equal opportunity employer that is committed to diversity and inclusion. We encourage people of all races, religions, genders, abilities and sexual orientations to apply. We want the products we develop to reflect the diversity of the world we live in, and it starts with our own team.

Current Positions

User Acquisition Designer

Are you someone who’s chronically online? Do you know what is popping off on TikTok and Instagram at any time? Are you able to think of an ad, and bring it to life in a way that is so eye-catching that people just can't scroll past? Then this is 100% for you.

About the Role

We’re looking for someone who knows how to create compelling social content quickly and scrappily. We’re not looking for perfect ads, we’re looking for high-empathy ads that will connect so deeply with our users that they just have to click them. You will need to have: a great mastery of AI, an in-depth understanding of internet culture, a gift for rapid prototyping and a great brain when it comes to data-informed iteration.

Pok Pok is Toronto-based, so we are looking for candidates who preferably live in the GTA, but we will consider exceptional candidates elsewhere in Ontario or anywhere in the world.

Responsibilities

Create captivating video and static ads that will make people stop scrolling
Leverage AI tools to generate new videos or images and enhance existing ads
Capture Pok Pok’s gameplay and other necessary footage using your phone or camera
Share ideas and insights on improving our ads based on performance data
Generate clever iterations of successful creatives
Lead and implement design processes for our marketing team
Research social media trends and ad libraries to generate creative ideas
Support the development and upkeep of AI-powered end-to-end creative workflows for generating static visuals, animations, and ad content

Requirements

2-3 years of experience creating content that captures attention on TikTok and Instagram
Deep understanding of internet culture
Fast with image and video editing software
Expert at using AI to create content and speed up your workflow
Good understanding of metrics that pertain to creatives (CTR, CPM, CPI, etc.)
Ability to generate new ad ideas and angles easily
High level of autonomy, enabling you to work effectively with simple creative briefs

Nice to have

Copywriting skills to iterate on successful creative copy
Knowledge of the kids’ app ecosystem
Experience creating winning ads on other ad platforms (Google Ads, Unity, Pinterest)

More About Pok Pok

We’re a small team of passionate, experienced creators based in Toronto. We love dogs, cats, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we’re watching right now and playing with old toys. We’re from all walks of life and are convinced that’s our secret sauce. We’re a female and mom-founded company, too!

A few more awesome things about this role:

You’ll have the unique opportunity to build, grow and make your mark joining a fast-growing start-up early on
Work from our beautiful brick-and-beam office in the downtown core within walking distance to the Eaton Centre, St. Lawrence Market and Union Station
Enjoy flexible working hours and arrangements, including working remotely
We offer 5 weeks of paid vacation, because life outside of work matters!
Competitive compensation including health benefits
We love field trips and like to go playtest with kids in our community, go on fact-finding trips for toy research, and learn about cool stuff at science centres, museums and toy stores. We have no fun at all.

Our Hiring Process

Send over your resume and make sure it includes a link to your ad creative portfolio. Email jobs@playpokpok.com with a short paragraph explaining why you are the perfect person for this job as well as something interesting about yourself that we can’t find on your resume.

If we’re interested in moving forward, you’ll get a very enthusiastic message from us to invite you to meet our team and chat more.