During the very early days at Pok Pok we started talking about toy blocks. Not as a toy in the Playroom, but the wooden toy on our living room floors at home. Our wooden block sets were the pinnacle of our own childhoods, and now they’re those of our own children’s, too.

We’ve always been heavily inspired by the possibilities that even the simplest set of wooden blocks affords children—endless opportunities for creativity, exploration, imagination and learning—and wanted to find a way to bring it to life in a digital space.

Blocks spark wonder. They foster ideas. They fuel creativity.

There’s something timeless about blocks. They can be played with in an infinite number of ways (building up, knocking over, making patterns, role playing, mixing them with other toys…) and are the kind of toy that kids continuously go back to for years throughout their childhood. Our own kids might occasionally step (or crawl) away from them to play with the newest toy in our playroom at home, but they always return to their blocks. Blocks spark wonder. They foster ideas. They fuel creativity.

We always wanted to bring the openness and limitlessness of wooden blocks into Pok Pok, and though it seemed like a simple enough task, it’s taken some finessing to make it just right for our digital Playroom.

We are so excited to bring our version of Blocks to Pok Pok Playroom today! It’s as simple and tactile as we could make it. We recorded real wooden blocks and toys in our Toronto studio to create the sound effects, and spend weeks fine-tuning the way each block moves, collapses and falls on others.

How kids learn with Blocks

Blocks gives kids the opportunity to build patience, creativity, self-regulation, fine motor abilities, memory, problem-solving skills, and more. It also introduces them to important STEM fundamentals like physics, gravity and balance while leaving them the freedom to play however they choose.

As always in our Playroom, there is no right or wrong way to play with Blocks. Kids will get creative and use their imaginations to collect, construct and create anything they put their minds to. Perhaps they’ll tell stories, make patterns or try to build recongizable objects. Or, maybe they’ll come up with something completely original! Blocks is here to foster limitless creativity, so the sky is truly the limit!

We’ve been so inspired by the unique approach of each child who plays with our toys, and can’t wait to hear what families like yours think of this new addition. We’d love to hear your feedback, see your play videos and hear your ideas — share your ideas and say hello at hello@playpokpok.com or on social media @playpokpok.

Blocks is available now in the latest update of Pok Pok Playroom!

Join our community to get insights from our educators and take a peek behind the scenes into our toy design process over on our Instagram!