News

New guidelines from the American Academy of Pediatrics say less counting minutes, more quality and context. We created Pok Pok because we wanted a healthier screen choice for our own kids. It seemed like families everywhere were craving the same, but were also caught between what they felt is right for their family vs. what […]

Here’s how “the motherhood penalty” became our “motherhood advantage”. Esther and Melissa here with some exciting news… We’ve been named on Inc.’s 2026 Female Founders 500 list, and it is an honor we don’t take lightly! This recognition hits extra hard when we consider how, despite what progress has been made, women in business have […]

A podcast for imperfect parents. Hi Friends, It’s Esther and Melissa here! In the four years since releasing Pok Pok, we’ve talked to parents and parenting experts from every corner of the world. We’ve had conversations that were hilarious, heartbreaking, wildly relatable, deeply informative… and sometimes all of those things in the span of about […]

What this means for us and what’s next for the future. Pinch us please… Pok Pok has made TIME’s list of the 100 Most Influential Companies of 2025! We are beyond honored to receive this recognition and excited about what it means for the future of digital play and learning.  Being included in this list […]